how it works

Backlight makes sure your campaign attribution is 100% accurate by automatically adding contacts engaged with your sales team to your CRM and creating the appropriate opportunity contact roles.

Connect In Minutes

Easily integrate your primary sales tools to Backlight to automatically start sync contacts back to your CRM.

Uncover Hidden Contacts

Contacts automatically sync back to your CRM and into open opportunities, ensuring data hygiene and accurate reporting.

Accurate Reporting

Now that you have automatic attribution reporting, report on your full marketing influence to inform G2M decisions.


Your marketing attribution relies on your sales reps logging all contacts and activities in your CRM. Let’s be honest, that doesn’t always happen. Backlight removes the data entry element marketing doesn't control, making sure all contacts and interactions are properly stored in your CRM automatically.

Fully Automated

Say goodbye to the time-consuming process of manually entering data and tracking down orphaned contacts.

Traffic Not Content

We focus on just the contact data. Backlight never stores, parses, or accesses your company's content.

Security First

Backlight prioritizes security and employs industry leading standards for security at every level to protect our customers’ data.


Got questions? We’ve got answers.
Also we don't bite, feel free to email us at

What does setup look like?

Getting started is very easy and takes most companies under 15 minutes. Simply connect your Salesforce and various sales tools once. Then define a few key settings and watch as hidden sales activity and contacts automatically sync back to your CRM.

How much does it cost?

Right now we are in a closed BETA and currently determining a good price point. Our pricing is based per sales rep you would like to keep sync'd with your CRM per month.

What is my commitment?

Afraid of commitment? Don't worry there are no long term commitments here. We bill monthly and allow you to cancel at any time. Interested in seeing what results might look like for you? Ask us about our free trial.

What software platforms do you integrate into?

Backlight works with most major marketing automation systems: Marketo, Hubspot, Pardot, and more. Today, Backlight primarily integrates into Salesforce and G Suite. Using something else? No problem, let us know and we will see what we can do.

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